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Crazy Egg : Crazy Egg will help you improve the design and conversion funnel of your website by showing you where people are clicking and where they are not through heatmaps and click patterns.

Website Conversion Rate Calculator: The website conversion calculator evaluates the conversion rate for your website using a number of variables. Features a downloadable file to use on your desktop.

SiteSkan by EpikOne: SiteScan provides a free audit of your website to ensure that your Google Analytics tracking code is configured properly. Simply enter your website URL.

Google Analytics URL Builder: For those of you using Google Analytics, use this analytics URL Builder to help track Yahoo and MSN paid search ads.

Google Analytics: The new Google Analytics makes it easy to improve your results online. Write better ads, strengthen your marketing initiatives, and create higher-converting websites. Google Analytics is free to all advertisers, publishers, and site owners.

Vendor Discovery Tool: You can utilize Free Analytics Tool to search a specified URL for the presence of different hosted analytics vendors both paid and free.

WASP - Firefox Extension: This Web Analytics Solution Profiler is a specialized Firefox extension targeted toward web analysts and web analytics implementation specialists.

Ethnio: Ethnio is a friendly new way to recruit people from your website for usability studies, marketing studies, surveys and focus groups.

Google Adwords CTR Validator: This validation tool allows you to determine whether or not you have enough campaign history and impressions to eliminate a lower performing ad copy.

Google Website Optimizer Duration Calculator: Utilize this handy calculator to estimate the potential duration of your website optimizer experiment. Try out various numbers of combinations and see how they affect the length of the experiment.